El Mafrouda
El Mafrouda is one of Obour Land’s signature products, offering a smooth, easy-to-spread cheese experience designed for convenience and everyday use. As part of Obour Land’s diverse portfolio, the product reflects the brand’s commitment to combining quality with practicality for modern lifestyles.
Project Description
This campaign was one of Obour Land’s Ramadan ads, created to emphasize the product’s key benefit — its speed and ease of use. The objective was to show how El Mafrouda can be spread anytime, anywhere, in just seconds, making it the perfect choice for fast-paced moments. Through a simple and relatable approach, the campaign delivered its message with the tagline “مفرودة على الكل”