Douland
Douland is one of Obour Land’s newest product lines, offering a wide variety of baked goods that cater to different tastes, from sweet to savory. As part of Obour Land’s expanding portfolio, Douland reflects the brand’s continuous innovation while staying rooted in quality and everyday relevance.
Project Description
This campaign marked the official launch of Douland as a new product in the market. The main objective was to introduce the brand’s diverse range, showcasing its ability to deliver both sweet and savory options, while highlighting bread as the core element that defines the product and sets it apart. By focusing on this unique selling point, the campaign aimed to position Douland as a complete and satisfying choice for every preference. The message came to life through the tagline “الطعم أحلى.”